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color schemes of course03/25/2006 Color schemes are enthralling for the artist, important to the home decorator, and imperative for the website designer and builder. Color schemes are also fascinating to study--in terms of effectiveness, appeal, and psychological impact. Further, in the commercial environment, color and color schemes are crucial. You are about to learn the information you have been searching for. I hope you find it helpful. Numerous experts and professionals have studied the effects of color in particular (and color schemes in general) as it relates to dieting and appetite, moods, desires, and the sense of well-being. And, of course, those same experts have examined color schemes and dynamics in advertising, in branding (identity), and in product and service creation, all of which have a common goal--to determine the impact on consumers immediately following. GENERAL REQUIREMENTS of COLOR THAT “SELLS of course. As the superb color.com, colormatters.com, and firelily.com experts will tell us, colors need t most people would agree that. -send the right message, taking into consideration who the receiver of that message is—what his/her age, ethnicity, income level, social and other inclinations, and personal preferences are, for instance insert. -be complimentary, or work in conjunction with other colors to establish desirable, rather than off-putting results—to be alluring as a result. -be accessible to the greater community of viewers (or users), the advertisers taking into consideration how many consumers have sight- or color-impaired issues (color deficiencies), how many have browsers and computer systems that are not as capable to “read” color schemes and other image attributes now i'm not advocating that. -represent (literally, figuratively, directly, indirectly) the intended results, appealing to a need, warning, supporting, informing, pleasing, etc. the most important thing to consider. -work toward the intended goal, which is to create a psychological result that is positive let's look at it a different way. PSYCHOLOGY of COLOR SCHEME as a result. Be they used in a living room, a therapist’s office, or a set of web pages, color schemes will have specific emotional/intellectual impact have you ever considered. RE finally. You may have heard that red cars get hit often, or that of all colored cars, red ones get pulled over most often by law enforcement officers. Yes, in some cultures, red is fast, hot, passionate. In others it is lucky, used in warning, indicates power, or is used as a stimulant later on. ORANG there is no doubt that. Orange is warm, energetic, happy. Orange is also stimulating, often used in fast food restaurant color schemes (to stimulate hunger) and in places where conversation is invited. Last I read, orange was a new hot color for website design (2000s), but only in certain amounts and used in combination with the ever-popular blue (which is a number one color for American sites, of course) from now on. YELLO as soon as. Yellow is (or can be) loud, warm, or repellant. At 24-hour stores, for instance, you might see the outside lights are an obnoxious yellow—used to discourage loitering. But the right yellow, used in the appropriate amounts, suggests, of course, sunshine and all that is delightful afterward. GREE immediately before. The first color in nature, green is growth. Green can be used for warmth or for calm and cooling effects at the same time, depending upon the shade and the complimentary colors used with it. It is positive. It is forward-pointing. It also, in particular cultures, is money with this in mind. BLU as it has been noted. Blue is the least likely color in nature, with very few edible foods occurring naturally, that is. So blue has been found to be an appetite suppressant. At the same time, blue is also a tranquilizing color, one you might find in libraries, therapist’s offices, and the like. Of course, as one of the three colors of the USA, blue is one of the most-often-used colors on American websites, but more, blue is the most often used color on all websites collectively—across all cultural divides following this. VIOLE i couldn't agree more. If you know Prince, you know purple is symbolic of royalty. As well, like green, violet is found in abundance in the natural environment and also like green, is a combination of cool and warm hues, making for a versatile and positive appearance next we are going to discuss. Taking into consideration preferences of cultures, ages, color-viewing abilities, and genders (with men preferring bright and light colors and women opting for pastel and subdued colors, for instance), designing with colors and schemes in mind is no small task, but is achievable, after some attention to the studies and results to illustrate my point. We have come to the end of my informational article. It's now your job to take this information and do something with it. Good luck and thanks for visiting. |
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